Coming off the TLOP5 which had multiple hits for him, what killed his success is a ton of absolutely terrible decisions leading up to his next studio album Good Movie. Letting his failing artists drop their albums with his name attached to the album has just flooded his discography and all new fans just think it’s him dropping them and won’t listen to his actual releases because they think he’s dropping too much. Then he dropped 2 forgettable mixtapes one with Juicy J out of everybody, and TM88. All just flooded his album releases and that’s why Good Movie did terrible and his career will never be the same